Bernie Jaworski is the Peter F. Drucker Chair of Management and Liberal Arts and the Drucker School of Management, Claremont Graduate University. He was formerly EVP of North America for IMD and President of Monitor Executive Development. Within Monitor, he also held the post of senior leader and co-founder of Marketspace – the e-commerce practice. He simultaneously held the Markets Chair in Monitor University. He previously was the Jeanne and David Tappan Marketing Fellow and a tenured, Full Professor of Marketing at the University of Southern California. He has also served on the faculty at the University of Arizona and was a Visiting Professor at Harvard Business School.